David Herber

Mr. David Herber is President of Metal Innovations, an industrial sales representative entity specializing in the marketing and sales of engineered components to a variety of markets and customers including the Tier 1, 2, and 3 automotive, agricultural, hardware, and consumer products industries.

Mr. Herber has had over 30 years of  “hands on” direct experience in the management of the entire industrial sales process, including marketing strategies to locate and develop new prospective customers, selling strategies to current customers, web based and printed media development, trade show deployment, establishing effective request for quote (RFQ) processes, pricing and work center overhead rate strategies, contract negotiation strategies to automotive and non automotive customers, marketing as a “solution based enterprise,” management of company direct sales personnel and the development and management of independent manufacturers representatives.

Prior to founding Metal Innovations, Mr. Herber spent 20 years with Trans-Matic Mfg., Holland, MI (USA) in the positions of Customer Service, Estimating, Account Management, Director of Sales/Marketing and Vice President of Sales/Marketing.  During his 12 years of direct sales activities, corporate sales increased in excess of 250% from $14 million to $48 million.  Mr. Herber’s sales entity Metal Innovations has experienced similar growth as over $25 million of new sales have been generated to Metal Innovation’s partnered firms.

Mr. Herber has held numerous positions within the Precision Metal Forming Association (PMA), Independence, OH (USA) including West Michigan District Director and West Michigan District Chair positions.  He has been a member of the PMA Strategic Marketing Committee.  He has been a board member with Fleetwood Group of Holland, MI (USA) and holds a Bachelor of Arts degree from Hope College, Holland, MI.